“The alcohol and non-alc category is busy, and there are so many brands out there right now,” Warren said. “We’re looking for not just quality products,” he said, but founders with industry skills that go beyond marketing, such as ingredient sourcing and efficient distribution. Like many venture capitalists, Warren said the firm wants to see a clear growth trajectory and a pathway to profitability when investing, along with the company’s ability to monetize or exit within three to five years.